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Need help with your website performance score?

According to Forbes, 47% of users will leave a website that takes longer than 2 seconds to load. If your website falls into that category, it’s time to get help with your website to avoid losing web traffic. Sites with higher performance scores load more quickly, offer a smoother experience, and increase user engagement. 

Performance is also a crucial factor in conversion rates. Websites that load quickly tend to have higher conversion rates because users are less likely to get frustrated and leave before completing a purchase or filling out a contact form.

What does the performance score measure?

Your performance score is a weighted average of five key website metrics. These metrics represent what a user perceives as "web performance" when they visit your website.

First Contentful Paint (FCP)

How long does it take for the first image or text to appear on your web page? This accounts for 10% of your score.

Goal: Less than 1.8 seconds

Speed Index

How quickly is your web page content displayed during page load? This accounts for 10% of your score.

Goal: Less than 3.4 seconds

Largest Contentful Paint (LCP)

How long does it take for the largest image or text to load on your website? This accounts for 25% of your score.

Goal: Less than 2.5 seconds

Total Blocking Time (TBT)

How long is your website blocked from processing user inputs like mouse clicks or screen taps? This accounts for 30% of your score.

Goal: Less than 200 milliseconds

Cumulative Layout Shift (CLS)

How much does your content jump around on the page during page load? This accounts for 25% of your score.

Goal: 0.1 CLS

Want more details on each metric? Click here.

Why does my performance score fluctuate?

Website performance scores can change due to factors like varying ads, internet traffic, testing on different devices, browser extensions, and antivirus software, rather than the testing tool itself.

Think of your score as a range as opposed to a single reading. Run the test several times to determine the current performance range for your website.

Goal: Score of 90 to 100

You can read more about the variability of your performance score here.

Need help with your website accessibility score?

By ensuring your website is accessible to individuals with various disabilities, you expand your potential audience significantly. This inclusivity can lead to a wider user base and potentially more customers engaging with your website content.

Demonstrating a commitment to accessibility reflects positively on your brand, showing that you value inclusivity and are dedicated to providing a positive experience for all users. This can enhance your reputation, attract socially conscious consumers, and differentiate your brand in competitive markets.

What does the accessibility score measure?

The accessibility score is a weighted average of various accessibility audits run on your website. These audits check for unique and valid attributes, proper roles and names for interactive elements, adequate contrast ratios, and proper labeling to ensure content is accessible to all users, including those with disabilities. It covers aspects such as ARIA roles and properties, navigational aids, visual design, and proper use of HTML elements to ensure the web page is usable and accessible.

Need help with your website SEO score?

A green SEO score indicates that your website meets the technical standards preferred by search engines. Aligning with best practices can boost your site's position in search results, making it more visible to potential visitors.

What does the SEO score measure?

The SEO score is the result of a 14-point audit that assesses the technical SEO of your website. Does your web page have page structure that can be scanned by screen readers? Are your links crawlable by search engines? Is your website using plugins to display your content? Get answers to these questions and more with your personal SEO report.

Is this a comprehensive assessment of my SEO?

No, this is a snapshot report of your current technical SEO. There are many other factors that contribute to SEO, such as SEO keywords, backlinks, competitor strategies, and search engine algorithms, that are not accounted for in this scan.

You can read more about the details of the SEO audit here.

Have questions about your SEO that isn't covered by this website scan? Contact us.